Simple Marketing Ideas 2022
Marketing is often an afterthought when it comes to small business owners, and that can be the biggest mistake you make as an entrepreneur.
You can get so caught up in trying to develop your product or service that you neglect the very thing that will bring in customers, money, and profit.
Fortunately, coming up with simple marketing ideas can help you get the word out about your business so it can grow as much as you want it to. And we’re here to help you do just that!
Find local events related to your business that you can get involved in, and publicize them on social media.
For example, if you run a music studio, attend an upcoming music festival and offer discounts for students who attend. If you have an e-commerce business, find small retail stores in your area and offer them a percent off of their order if they display your company’s flyer in their store window.
Get creative! These simple marketing ideas are some of the best ways to attract new customers. Other simple marketing ideas include hosting or attending webinars about your industry or speaking at conferences or seminars.
Most people would prefer to learn from someone else as opposed to investing time in reading a book themselves. Become known as an expert within your field by sharing what you know with others – people will appreciate it, plus they might come back asking more questions!
By providing value before selling your product or service, you create trust among potential clients while gaining credibility and awareness around town.
If you’re ready to take your small business’ marketing a step further, why not write and publish an ebook? Not only can it help new customers learn more about your services or products, but it will also be great for SEO.
And don’t worry—it doesn’t have to be anything long or complicated. Think of it as less of a book and more of a basic how-to guide; something that helps potential customers better understand how you operate.
There are plenty of free resources online that can walk you through the process of writing and publishing an ebook. For example, if you use WordPress, they offer free ebooks templates in their theme library. Or if writing isn’t your thing, there are plenty of freelancers out there who specialize in ghostwriting ebooks (and other written content).
Plus, once published on platforms like Amazon Kindle Direct Publishing or iBooks Author, anyone with access to a computer can purchase your work!
Sampling is a tried-and-true technique used by small businesses. The concept is simple—offer your product or service for free, and hopefully, you’ll get them hooked on it.
After all, once they experience your product or service firsthand, they’re likely to come back again and again (and so will their friends). That’s especially true if your sample is high quality—if it’s something that makes them say Wow!
It works! I want more of that!, then you have yourself a customer for life. Here are some simple ways to offer free samples:
This can be a simple, easy way to get your name out there. It’s also not that expensive—you can host it yourself or have a friend help you with that for free.
A website can offer credibility as well as information about you and your business. If you don’t want to make a website, then consider creating some social media accounts on platforms like Twitter and Facebook.
These will also do wonders for establishing credibility and getting your name out there! Check out these 8 Simple Marketing Ideas for Small Businesses! You’ll find some ideas in there that might interest you!
Just about everyone has social media accounts these days, so it’s an excellent idea to take advantage of that fact.
Not only is it a good way to find new customers, but it’s also a great way for current ones to keep up with your business. Posting on Facebook and Twitter can help your company appear friendly and professional.
Don’t be afraid to use hashtags (#) or emojis (?), both of which are popular on social media sites. Also, make sure you have a profile picture and bio; you want people to know who they’re dealing with! Be sure to respond quickly when someone comments on one of your posts; it shows them that you care about what they have to say.
Make sure you post at least once per day—but don’t overdo it. You don’t want to annoy people by being too pushy!
It doesn’t matter what your business is. You can always create a video about it that serves as a marketing tool.
An informative video is one of the best ways to get in front of new audiences and let them know about your product or service. If you’re worried about cost, don’t be.
There are plenty of free tools out there for creating stunning videos, such as those found on YouTube itself or on Instagram with Boomerang and Hyperlapse.
Once you have some footage, try editing it down into a compelling story using an app like VideoMakerFX ($4). Add some music and post it online.
You’re not in competition with other small businesses; you’re in competition with larger ones. This can mean networking is even more important for entrepreneurs. And there are a ton of networking events for small businesses and startups.
We’ve put together a list of some of our favorites here, but feel free to search around your area—chances are, if you live in a city where startups and small businesses thrive, there will be networking groups that pop up just for them. (For example, check out these meetups in New York City.)
One way to market your business is by creating an expert status. If you’re known as an authority in your industry, it may be easier for people who need what you have (your product or service) to find you. To build your expert status, write a book on your area of expertise.
Write blogs, speak at events and connect with people who can help build up your reputation as an expert in your field. You can also do some networking.
Attend networking events, join organizations related to your business and get involved in online communities that relate to your industry.
It will take time but if you work hard enough, one day soon people will start recognizing you as an expert in your field.