With the way the digital landscape has been changing, it can be hard to stay on top of the latest marketing trends and ideas, especially when you have limited time or resources to dedicate to your digital marketing strategy. But don’t worry!
Here are 8 digital marketing ideas you can start using today that will help you boost your sales in 2022 and beyond.
If you don’t see yourself as a marketing strategist, it’s time to start thinking about yourself that way.
If you’re just starting out and you don’t have any contacts within your industry, start building them! Attend events, join LinkedIn groups and help other people with their marketing strategies.
Think of how much more confident you are now compared to when you started out in your new career field. You can do it! Now go put those digital marketing ideas into action!
Most importantly, be patient with yourself.
Rome wasn’t built in a day, so if your marketing strategy isn’t perfect on Day 1 – there is no need to beat yourself up over it.
Remember that being open-minded, adapting to change and learning from failure is key to success in all aspects of life – not just business or careers.
What’s hard about creating great digital marketing campaigns is not that there aren’t enough ideas or tips – it’s that they often feel random and disjointed.
To be effective, you need to find a way to piece them all together into one overarching strategy.
The good news? By 2022, these 8 marketing ideas should make your life easier! Read on for some key takeaways…
[Note: If writing posts like these is what you do for a living, we encourage our users to create their own posts.]
Employee advocacy is quickly becoming one of, if not, THE most important factor for a successful digital marketing strategy.
With tech becoming more and more sophisticated each day, it’s getting easier for employees to understand how things work and what exactly their company is doing online. And with that understanding comes potential opinions on your company’s reputation online.
Be sure to foster an environment where employees feel comfortable speaking up about what they see around them – it could be life or death for your digital marketing strategy!
Before your team can really get your marketing strategy, they need to buy into it. The best way to do that is by giving them a peek behind the scenes at what you are planning on doing.
Get them excited about what they are working on so they can help you make smart decisions along the way. Once they understand how their efforts fit into your big picture, empower them and let them take action!
You’ll have fun watching as your team gears up for success and works towards your new marketing goals with confidence. And then when things aren’t going quite right (which they won’t all of the time), give them some advice on how to fix it.
But don’t be too critical – remember, these people are trying their hardest! If you treat your team like partners instead of subordinates, everyone will feel more motivated and more invested in your campaign.
And trust me: if you put yourself out there first and show them why something is important enough for you to care about, they will follow suit. Now go show off those pixie dust skills!
One of my favorite sayings is Get out of your building. If you’re not out there meeting new people, interviewing them.
And getting a sense of what’s going on beyond your walls, then it’s way too easy to get stuck in a bubble of unfounded assumptions about who will buy your products and services. Most startup marketing ideas come from getting out of that building.
The more you speak with prospects and learn about their problems, wants, needs, expectations, etc., you’ll start developing better solutions (i.e., products and services) that they’ll actually be willing to pay for. If all else fails – get outside!
Taking time off may seem counterintuitive, but taking a step back can really reinvigorate your marketing strategy.
Doing so will help ensure that you have new, creative ideas and aren’t feeling stuck or sluggish. With a fresh outlook on your business, you might be able to avoid hitting another wall and keep your digital marketing ideas flowing smoothly.
Remember: Taking a break is all about balance! Taking too much time off could hinder your creativity and cause you to burn out on both work and life.
A few days here or there are great, but unplugging for more than two weeks should wait until after 2022.
If you don’t have a formal plan for your content marketing strategy, now is a great time to start.
You can pick up some pretty cheap digital marketing tools that will help you keep track of keywords and give you an idea of which topics and industries resonate with your target audience.
It may seem like overkill but when it comes to planning a successful strategy, preparation is key! Picking The Right Tools For The Job: If there’s one thing we know about growth hackers it’s that they love technology! Don’t get caught up in choosing every platform under the sun – stick with what works best for your business and employees.
Take stock of your workflows, team set-up, and any competitors you have, then go from there!
There are a ton of other companies out there that are marketing geniuses and have already tested ideas that could be perfect for your company.
Learn from them, steal their content and make it your own. There’s no need to reinvent the wheel! If you feel like you’re running low on inspiration, find someone else who needs some help with their marketing strategy, reach out and ask them about it.
You might be surprised what information they share with you, particularly if you do a good job selling yourself as someone worth collaborating.